BisVue.com 11 Feb 2021

Up next

Autoplay

FB iOS 14 - Bisvue

NAMYNOT Inc. · 5 Views

BisVue’s Leaders Interview Series with: Kaili Spear, Director of Marketing, Grow.com

Is this your company's video?

243 Views

In Marketing

Kaili Spear, Director of Marketing, Grow.com shares her keys to growth in this interview with BisVue. ⁣In the interview, Kaili provides some terrific insights like keeping in mind the big picture and caring about your customer.

Grow is powerfully simple BI software to discover insights you need to fuel growth and transform your business.

About BisVue.com

Fastest Growing Business Video Platform

BisVue.com is transforming business video through its free platform that allows companies and professionals to use video to generate leads, earn revenue, build awareness, learn and share. Get Started

2 Comments

June S 24 days ago

Hi Kaili - I manage marketing at my company and I am the only one in marketing. We are looking to expand the team, and I was wondering what positions would you recommend hiring for first?

1 0

Kaili Spear 24 days ago

There is a great webinar by Matt Epstein (How to Reach $10 Million ARR on a Shoestring Budget) that goes into who your first 3-5 hires should be. It's awesome. https://boastcapital.com/10m-s....hoestring-budget-mat

2 0

Kaili Spear 24 days ago

He goes into building your team at 20 minutes in, but the whole thing is great.

2 0

Michael Hanback 24 days ago

Hi Kaili - I am in B2B marketing was wondering if you had any thoughts on KPIs to measure? We look at the obvious ones, but was wondering about others that you found meaningful?

1 0

Kaili Spear 24 days ago

Hi Michael! Great question, I can get pretty granular on lead sources/CPL/CPA/etc but my favorite KPI that I track on a daily basis is the lifecycle stage and the correlating dates. I keep track of what stage the lead is in (Subscriber, Lead, Marketing Qualified Lead, Sales Qualified Lead, Opportunity, Customer, Evangelist) and also track what dates they were marked. I've been able to pull reports on how many leads became an Opportunity this month even if their create date was a year ago. I also keep track of the percentage of leads that turn into qualified leads. This makes it easier to see if I'm pulling in the right people with my campaigns and how they're moving through the funnel.

2 0

Michael Hanback 23 days ago

@Kaili Spear: Thanks Kaili...talking to my sales ops person now about adding dates!

1 0

Up next

Autoplay

FB iOS 14 - Bisvue

NAMYNOT Inc. · 5 Views

BisVue is the leading video platform for professionals.

Up next

BisVue’s Leaders Interview Series with: Kaili Spear, Director of Marketing, Grow.com

About BisVue.com

Up next

Categories

Choose a payment method