In this enlightening episode of Growth Science, we engage in a deep dive with Abha DasGupta, the founder of the consulting and strategy firm STRATVY. Abha, a visionary known for her product focus and strategic acumen, shares her rich journey from her early days at KPMG to spearheading significant projects in companies like AOL and k12.
The conversation covers a wide range of topics, including the challenges of pivoting in a dying business, the nuances of product strategy, and the intricacies of understanding and tapping into various markets. Abha emphasizes the importance of strategic vision, customer-centric approaches, and the ability to articulate a company's value proposition effectively.
Key takeaways from this interview include insights into the growth of companies, the evolution of product strategy in response to market demands, and the critical role of company culture in driving success. Abha's diverse experience across different industries, including ed-tech, fintech, and cybersecurity, provides a unique perspective on developing successful business strategies and cultivating a productive and positive organizational culture.
Whether you're an entrepreneur, a seasoned executive, or someone interested in the intersections of strategy, product development, and organizational culture, this interview is a treasure trove of practical wisdom and strategic insights. Tune in to discover how Abha DasGupta's experiences and insights can inspire and inform your own business journey.
#strategy #productdevelopment #organizationalculture #businessgrowth #stratvy #growscience #abhadasgupta #businessstrategy #leadership #innovation
Join us as we sit down with Greg Fischer, a creative powerhouse and the founder of Force Multiplier Strategy, based in Richmond, Virginia. Greg brings over 20 years of experience from the creative advertising world, having worked in New York, San Francisco, and Richmond with notable agencies like The Martin Agency. In this insightful interview, Greg delves into his journey, the mission of Force Multiplier Strategy, and the innovative ways he helps businesses grow.
🔹 Key Highlights:
Insights on tackling waste in organizations and unlocking brand potential.
The focus on both B2B and B2C sectors, with a special interest in Modern Challenger Brands.
Discussion on the importance of brand storytelling, customer understanding, and team unity for business growth.
Strategies for overcoming organizational silos and becoming customer-centered.
Practical advice on identifying and closing gaps in customer journeys.
🔹 Key Moments:
00:00 - Introduction to Greg Fisher and his background.
02:30 - The philosophy behind Force Multiplier Strategy.
05:15 - Greg's take on B2B and B2C dynamics.
08:45 - Fundamental strategies for business growth.
12:10 - Overcoming silos in organizations.
16:20 - Insights into the complexities of the customer journey.
21:35 - B2B vs. B2C marketing: Learning from each sector.
25:50 - Practical steps for organizations seeking growth.
30:00 - Closing thoughts and key takeaways.
Greg’s insights are invaluable for any business looking to navigate the complexities of growth, customer engagement, and organizational efficiency. His approach emphasizes the importance of customer-centric strategies, cohesive brand narratives, and a unified team effort.
Don't forget to Like, Share, and Subscribe for more expert interviews and business growth strategies!
#businessgrowth #strategy #marketinginsights #gregfisher #forcemultiplierstrategy #customercentric #brandstorytelling #modernchallengerbrands #b2b #b2c #organizationalefficiency #expertinterview
Join us as we delve into the transformative world of AI with Janet Lee Johnson, founder of the AI Governance Group. With many years of experience, Janet shares her journey from pioneering influencer campaigns to advocating for AI governance. We discuss the delicate balance of truth, trust, and transparency in the age of AI, the implications of voice cloning, and the critical role of AI in shaping the future of work. This insightful conversation unveils the pressing need for strategic AI policies within organizations and the importance of critical thinking skills. Dive into this episode for a compelling look at AI's impact on society and how we can navigate its challenges with wisdom. Don't forget to like, share, and subscribe for more thought-provoking discussions! #aigovernance #ailiteracy #futureoftech
We take a look at an article by Dave Kellogg on how to improve your marketing reporting and have a few suggestions of our own.
Link to article: https://kellblog.com/2023/05/0....1/how-to-simplify-yo
Net Revenue Retention has been a very popular metric lately, but among some, it has lost some of its luster as the article linked below discusses. What is critical for companies focused on growth is that they don't change their core metrics based on trends or individual preference, instead put a formal process in place to define your metrics and to change them if necessary.
Exploring the difference between a growth culture and a performance-obsessed culture.
Link to article: https://hbr.org/2018/03/create....-a-growth-culture-no
Tapsi Chadha a Marketing Strategist at Outgrow.co shares with us her keys to growing your business. Tips include focusing on customer success, open communication and finding the right tools to help you business scale.
We interview Jenn Guidry, Senior Director Of Marketing with eclincher, a leading social media management platform. Jenn shares terrific growth marketing insights including the need to differentiate your offering, reduce friction and the power of swimming upstream.
<a href="https://eclincher.com" target="_blank" >eclincher</a> is a top social media management platform, used by small & medium businesses, enterprises, marketing agencies, and YOU.
BERT & NLP in SEO are more than just buzzwords. They’re the game changers of on-page SEO.
How to use them in your content strategy and watch your organic traffic skyrocket? Tomek and his special guest, Matthew Woodward (@Matthew Woodward), will tell you all about entity analysis, salience, and sentiment.
Want to go deeper into NLP in SEO and the BERT algorithm? Check out this article:
Subscribe to the Surfer channel for more on-page SEO and content-related videos
Visit our website and sign up for 7-day trial for $1
0:00 - 0:58 Intro
0:58 - 2:30 NLP and BERT at Google
2:30 - 4:16 Google's Natural Language API: entity analysis, salience, and sentiment
4:16 - 5:40 How to find the right words and phrases to use in your content?
5:41 - 7:18 How to run a sentiment analysis?
7:19 Matthew Woodward on how to make use of NLP in SEO
What is NLP in the SEO context? And how can you use it to boost your organic traffic?
In 2019, Google released the BERT algorithm. It allows the NLP model to learn the context of a word based on the entire surrounding text. And it changed the way Google SERPs work!
Now, you have to consider the following elements while planning your SEO-optimized content:
- Entities—words or phrases which can be identified, classified, and categorized by Google (famous people, consumer goods, events, numbers, organizations, etc.
- Salience—it represents the entity's importance in the whole text.
- Sentiment—the overall character of the text (positive or negative).
You have to determine which elements matter for your keyword—and how—to make your SEO efforts matter.
How to do it?
You can plan on your own with Google Natural Language Processing API.
Or you can use Surfer, which uses the Google API to automate and speed up your research (and gives you lots of other helpful SEO options beyond NLP).
In the video above, Tomek describes the whole process of working with the API and Surfer to achieve the best results.
Want to check out on your how Surfer helps you harness the power of NLP in just a few easy steps?
Sign up for a 7-day trial for just $1!
What is structured data? How to use it properly? What do rich snippets & SERP features mean for SEO?
And why is it an absolute MUST to implement structured data on your website?
In this video, Tomek will tell you how to leverage structure data for an ultimate SERP success.
Check out the structured data guide on our blog for even more juicy tips:
Subscribe to our channel and don’t miss another video ever again:
Visit our website and sign up for a 7-day trial for $1
0:00 - 0:21 Intro
0:22 - 0:35 Introduction to structured data
0:36 - 3:17 Rich results & SERP features
3:18 - 4:07 Pros & cons of structured data
4:07 How to use structured data on your site: a six-step process
Structured data helps organize your website so that Google bots can better understand and categorize it.
Google also uses structured data to display SERP features and rich snippets. Thanks to them, you can take over more real estate in SERPs!
While not a ranking factor on its own, structured data can help and supplement your SEO efforts. They make your website easier to crawl by Google, may increase your CTR, enhance brand awareness, and more.
To check which structured data will work for you, learn which markup types exist, carefully inspect your keywords of choice, and spy on your competition. It will help you make an educated guess on which SERP enhancements you can try to take over.
Then, it’s just a matter of implementing structured data (how you do it depends on your CMS & skills), validating them, and monitoring your results.
Structuring your data is a must. If you don’t do it, it will make your site hostile for the bots and unprepared for modern SERPs.
So get to work today!
List of resources mentioned in the video:
👉Yoast WordPress Plugin Tutorial: https://yoast.com/wordpress/plugins/s...
👉 Schema.org: http://schema.org/
👉 Google's intro to structured data: https://developers.google.com/search/...
Content Editor analyzes top-ranking pages and generates guidelines for your articles and landing pages based on what's actually working right now.
You just type your target keyword (or multiple keywords) plus your location, and Surfer does the calculation for you. You'll access invaluable data like:
- Prominent words and phrases to use (including NLP entities from Google API)
- Word count, number of paragraphs, images, and headlines
- Topics and questions from People Also Ask and top-ranking pages
When you start writing, Surfer will also calculate your Content Score (1-100) so you know how good your content really is.
Oh, and Content Editor works where you work. You can get your SEO guidelines inside Google Docs and WordPress, or share it with anyone.
This is the second release of this tool: we managed to improve the UI and UX and add additional customization options that you won't find in any other tool on the market.
We're waiting for your feedback on how we can make it even better!
Kaili Spear, Director of Marketing, Grow.com shares her keys to growth in this interview with BisVue. In the interview, Kaili provides some terrific insights like keeping in mind the big picture and caring about your customer.
Grow is powerfully simple BI software to discover insights you need to fuel growth and transform your business.
Though it is often an afterthought, choosing where to upload your video resume can be critical to you finding a great job. There a number of factors for you to consider:
You do not want your video being interrupted by ads or forcing the hiring manager to wait for the ads to run before viewing your resume.
You also don't want irrelevant or distracting videos to surround your resume that make you look unprofessional.
Plus, you really don't want to spend a lot of money just to host your resume.
So what is the best solution?
BisVue.com is the best choice for posting your video resume...why?
BisVue doesn't have video ads to distract or delay the viewing of your resume
BisVue has a dedicated video resume category making finding your resume easier
BisVue only has videos for businesses and professionals, meaning no trick shots or gamer videos to make you look unprofessional
Your BisVue profile allows you to put your best foot forward and share the details about your job experience that really matters
You can upload and embed your video anywhere as many times as you would like
BisVue is optimized for search engines so your video resume will show up in many more employer searches
BisVue is free
Get started today by creating a free account on BisVue.com, upload your video resume and choose the video resume category...that is it!
A common theme in our interviews with SaaS leaders is the need to focus on your customers' needs and success. In our interview with Noman Siddiq, CEO, <a href="https://cloudlead.co/">Cloudlead</a>, a Leading Sales Intelligence Solution, he shares a similar focus, but also offers great tactical advice on how to actually focus on customers. Noman also provides great insights on how to grow your business based on his real-world experience.
Jen LeMaire, Head of Growth with BisVue, sits down with Thibaud Clement, CEO of Loomly, a Leading Brand Success Platform to learn about his keys to growth. Thibaud offers great insights on:
- How poor customer satisfaction can keep your company from growing
- How to analyze your customer churn
- Using video to engage your prospects and customers
- The importance of executives being hands-on to drive growth