Marketing

Paid Search for B2B SaaS Doesn't Have to Waste Money
Paid Search for B2B SaaS Doesn't Have to Waste Money BisVue.com 18 Views • 2 months ago

#b2bsaas #paidsearch #growthmarketing

Are you ignoring the most important B2B SaaS growth component?
Are you ignoring the most important B2B SaaS growth component? BisVue.com 15 Views • 2 months ago

⁣Someone has to talk about word of mouth…

First the data…

Research from Jay Baer shows that in B2B, 91% of every sale is influenced by word of mouth in some way
Jason M. Lemkin estimated that when BILL IPO’ed 80% of its customers came from word-of-mouth
Research shared by ThinkImpact shows that 88% of the potential customers of B2B businesses seek word-of-mouth assurance before purchasing

I have long been a big fan of net promoter scores (NPS), but the power of NPS scores is not in the score, it is in the mindset that companies can create an experience that their customers would be willing to share. NPS scores are often discussed as a customer satisfaction metric, but I am more interested in what it literally measures, quantifying how likely customers are to refer a company to a friend or family member i.e word of mouth. Companies don't increase word-of-mouth sales because they implement NPS, they improve because they adopt a mindset that they will do something that people want to share and then enable users to share. Companies can do this without NPS or with NPS, but it starts with the mindset.


Word of mouth is not a simple marketing tactic but we can do things to enable it. There are a few products that I use that demonstrate how to enable word of mouth:


Consistent, strong brand: This is not just about the logo and messaging, it is about how customers experience your brand throughout the customer lifecycle. People won’t refer your brand if they think there is a chance it will be a poor experience. We have referred quite a few of our clients who are relatively immature from a marketing perspective to Hubspot, because, over the years, HubSpot has done a terrific job of consistently creating a brand experience that suits those who are looking for a solution that is relatively easy to implement, use and gain value from.

Wow your customers: A consistent brand ensures that people will be willing to refer others, but an amazing experience will make people want to refer your product. For instance, over the past few weeks, I have had several people proactively recommend Opus Clip because they were amazed at how easily it can create small video clips from a larger video.

Make your product easy to share: Even if customers are willing, referring a product is not top of mind for them, so make your product easy to share. This could come in a wide variety of forms, but here is one example from a product I use, Semrush. By making their reports and data very easy to share, they have enabled many word-of-mouth discussions about their product with our clients.

Make your product easy to experience: People being referred to you should be able to experience your product without significant effort. Bill.com provides a great example. My first experience with Bill.com was when we received a payment from a client. After a simple registration to accept our payment, I was able to easily see the functionality the platform offered.

Don't Waste Marketing Dollars Chasing Metrics
Don't Waste Marketing Dollars Chasing Metrics BisVue.com 22 Views • 3 months ago

⁣It is the end of the month so the sales team is hyper-focused on winning deals to close the month strong.

What is the marketing team focused on?

On whether or not they are going to hit their goals.

A marketer never wants to see red on the dashboard.

Unfortunately, this is where inefficiencies can start in marketing. There are marketing tactics that can easily push those top-of-the-funnel numbers to green; display and social media campaigns for traffic, lead form campaigns or partner lists for leads or a couple more email sends to your cold email list for a quick boost. The problem is that many of these tactics will never result in much revenue. In addition, marketers can become almost addicted to them. As traffic and lead goals increase they pour more money into them chasing green on the dashboard.

This process is a real issue for many companies. Through our Mosaic Growth Marketing Assessment, we have been able to save our clients millions of dollars, by eliminating tactics like these.

So as the month ends, instead of investing money and time chasing metrics that won't drive revenue, let's think about ways to take those resources and do something meaningful. It may not get your dashboard to green this month, but it will pay dividends in revenue in the future.

Growth From AI Beyond Efficiency
Growth From AI Beyond Efficiency Business Content 18 Views • 3 months ago

⁣In B2B SaaS, we're all familiar with the idea of leveraging AI to drive growth through increased efficiency and productivity. However, in a recent interview when I asked Shailesh Manjrekar, CMO of CloudFabrix how AI will impact growth, he discussed a different aspect of AI that will enable growth: the power of democratization through AI.

Democratization, in essence, is about utilizing AI to make sophisticated software accessible to non-technical users. This concept opens up a world of opportunities for SaaS companies to expand their market reach. By breaking down the barriers of technical expertise, AI enables a wider audience to leverage software solutions that were once deemed too complex. Shailesh draws upon his industry, IT Ops, where AI has enabled non-technicians to conduct analyses that were once the exclusive domain of practitioners expanding the potential audience of users. This type of democratization extends beyond IT Ops, offering a blueprint for other areas within SaaS.

Consider website development. Traditional tools, despite offering drag-and-drop functionalities, still require a degree of technical know-how, limiting their use to a more tech-savvy audience. Enter AI, with its ability to allow users to create websites through simple voice prompts. This innovation drastically broadens the potential user base, making web development accessible to many more people, regardless of their technical background.

The implications of democratization extend beyond website building to any software that demands specific skills. This approach not only enhances user experience but also opens up new audiences for SaaS businesses which will help drive growth.

As we think about the future of SaaS, we can leverage AI not just to enhance efficiency but to democratize access to technology. The goal? To allow a wider audience to use our solutions, thereby driving unprecedented growth.
#ai #saas #b2b #technologyinnovation #democratization #growthstrategy

Winning Outside the Box: Interview with John Timar, Founder of Grapple Science, Navy SEAL Veteran
Winning Outside the Box: Interview with John Timar, Founder of Grapple Science, Navy SEAL Veteran Business Content 23 Views • 6 months ago

⁣Dynamic Leadership and Innovative Growth: A Conversation with John Timar

Join us in this inspiring and insightful conversation with John Timar, a dynamic business leader and former Navy SEAL. John shares his incredible journey from being a college dropout and a musician to becoming a Navy SEAL, and eventually a trailblazing entrepreneur and CEO. His story is a testament to the power of hustle, creativity, and resilience.

Key Highlights:

John Timar's unique path to leadership, starting with his early struggles and breakthroughs.
Insights from his time as a Navy SEAL and how it shaped his approach to business.
The journey through various industries and roles, leading to exponential growth in each.
Pioneering the CBD beverage industry with unique marketing strategies and partnerships.
Launching "Grapple Science" – a brand focused on sports nutrition for combat athletes.
In This Episode:

[00:00:00] Introduction to John Timar
[00:03:45] John's early career challenges and successes
[00:10:20] Experience in the Navy SEALs and its impact
[00:15:35] Transition to business leadership
[00:20:50] The turnaround story of Kill Cliff and innovative marketing tactics
[00:30:00] Launching a successful CBD beverage line
[00:45:25] Building the Grapple Science brand
[01:00:00] The future of personalized nutrition and sports supplements
Don't Miss:

John's reflections on adapting military strategies to business.
The story behind the successful collaboration with Joe Rogan.
Insights into the evolution of the supplement industry and niche marketing.
About Our Guest:
John Timar is a former Navy SEAL turned entrepreneur and CEO. His diverse experiences range from military service to leading successful startups and established companies. He is known for his innovative ideas, dynamic leadership, and ability to drive exponential growth.


Subscribe to our channel for more conversations with industry leaders and innovators!

B2B SaaS: Improve Your Marketing Reporting for Investors and Executives
B2B SaaS: Improve Your Marketing Reporting for Investors and Executives BisVue.com 51 Views • 1 year ago

⁣We take a look at an article by Dave Kellogg on how to improve your marketing reporting and have a few suggestions of our own.

Link to article: https://kellblog.com/2023/05/0....1/how-to-simplify-yo

Lessons in B2B SaaS: Keep Your Metrics Consistent
Lessons in B2B SaaS: Keep Your Metrics Consistent BisVue.com 72 Views • 1 year ago

⁣Net Revenue Retention has been a very popular metric lately, but among some, it has lost some of its luster as the article linked below discusses. What is critical for companies focused on growth is that they don't change their core metrics based on trends or individual preference, instead put a formal process in place to define your metrics and to change them if necessary.


Article:https://sixteenventures.com/nr....r-panic-the-rollerco

Creating A Growth Culture
Creating A Growth Culture BisVue.com 67 Views • 1 year ago

Exploring the difference between a growth culture and a performance-obsessed culture.


Link to article: ⁣https://hbr.org/2018/03/create....-a-growth-culture-no

The importance of a GDS System in the Travel Industry
The importance of a GDS System in the Travel Industry Paul Razvan 23 Views • 2 years ago

⁣In today’s era, having a GDS system and online presence is especially important to offer
competitive pricing, service, and convenience. Therefore, it is essential for
any travel agency and tour operators to immediately facilitate a GDS system if
they have not until now.

Hotel Extranet System | Online Hotel Booking Software
Hotel Extranet System | Online Hotel Booking Software Paul Razvan 33 Views • 2 years ago

⁣FlightsLogic provides Hotel Extranet, Hotel Extranet System, Global Hotel Extranet to travel agencies, tour operators, and travel companies globally.

How to Integrate your B2B Marketing Reporting into Google Sheets with Extensions
How to Integrate your B2B Marketing Reporting into Google Sheets with Extensions BisVue.com 57 Views • 2 years ago

Learn how to use extensions for Google Sheets to give your B2B reporting super powers.

Corporate Travel Agency Benefits - Travelopro
Corporate Travel Agency Benefits - Travelopro Finge Holden 72 Views • 2 years ago

⁣A corporate travel agent helps companies organize travel arrangements for their employees. Corporate travel agents make sure that business travel for the company is safe, efficient, and cost-effective. Lowering travel costs, enhancing service quality in measurable ways, and reporting are all part of corporate travel management.
A corporate travel agency is an organization with the required accreditations to sell and book domestic and international travel. These accreditations include IATA and ARC. Leading organizations today use the latest travel management technology combined with expert management by a corporate travel agency.
⁣Travelopro provides Best Corporate Travel Agency, Corporate Travel Management to travel agents, tour operators, and travel companies globally. Choose us as your corporate travel solutions provider to take advantage of the domestic and international flight service deals available.

Hotel Consolidators Worldwide - Travelopro
Hotel Consolidators Worldwide - Travelopro Finge Holden 39 Views • 2 years ago

⁣Travelopro provides Hotel Suppliers, Hotel Consolidators Worldwide, Best Hotel APIs to travel agencies, tour operators, and travel companies globally.

Car Reservation Software
Car Reservation Software Finge Holden 48 Views • 2 years ago

⁣Travelopro provides Car Reservation Software, Car Booking systems, and Ticketing systems to travel agencies, tour operators, and travel companies globally. Our Car Reservation Software is a powerful web-based system designed to meet the specific needs of rent-a-car owners looking for easy-to-use car rental software that lets you take and manage reservations directly on your website.

We offer a car reservation system which is a unique and innovative product. With the assistance of a website and car rental software, you can now maximize the revenue by increasing your reach to customers.

With a well-designed car rental system, not only can you accept online reservations and manage your complete fleet, but also your potential customers can reserve available cars online, get quotes and make a payment in a few clicks.

B2B Booking Platform | B2B Travel Portal
B2B Booking Platform | B2B Travel Portal Finge Holden 89 Views • 2 years ago

⁣We offer expert B2B travel portal services for all your travel needs. If you want to know more
about this, you may contact us at any time. We help our customers to grow their
business by providing a comprehensive, user-friendly, responsive, and
custom-made B2B booking system tailored to their specific needs.

Our online b2b travel platform development, Online Booking Portal for B2B Travel
Agencies, and B2B travel portal software linked with leading GDS systems such
as Amadeus, Travelport, and Sabre, third-party APIs / XMLs, and LCCs.

Whether it's a custom-made solution or a B2B travel portal, we can assist you by delivering
services that meet all of your needs.

Hotel Management System Features - Travelopro
Hotel Management System Features - Travelopro Finge Holden 57 Views • 2 years ago

⁣ The features and functionality of our hotel management software will allow your business to increase revenue and save time.

Flight Booking API For WordPress
Flight Booking API For WordPress Finge Holden 65 Views • 2 years ago

⁣Travelopro provides Best Flight Booking Engine, Flight Booking API For WordPress to Travel Agents, Tour Operators, and Travel companies globally.
Powerful Flight Booking API For WordPress Integration which transforms and maximizes your business.

Amadeus GDS System
Amadeus GDS System Stevelee678 50 Views • 2 years ago

⁣TripFro provides Amadeus GDS System, Amadeus Global Distribution System, Amadeus CRS System, and Amadeus Booking System to the global travel industry.

GDS Flight Booking System
GDS Flight Booking System Daniel T 43 Views • 2 years ago

⁣Travelopro provides a complete solution for GDS Flight Booking System, GDS Booking System to global travel companies.

Hotel Booking API
Hotel Booking API Daniel T 39 Views • 2 years ago

⁣Travelopro provides Hotel API, Hotel API Provider, Hotel Booking API to travel agencies, tour operators, and travel companies globally.

Galileo Travel Software
Galileo Travel Software Daniel T 40 Views • 2 years ago

⁣Travelopro integrates Global Distribution System, Galileo GDS, GDS API, Galileo GDS API Integration, Galileo XML Integration, Galileo Travel Software.

Online Travel Solutions
Online Travel Solutions Daniel T 21 Views • 2 years ago

⁣Travelopro provides GDS Reservation System, Online Travel Solutions, GDS Software to travel agencies, tour operators, and travel companies globally.

GDS Hotel Booking System
GDS Hotel Booking System Daniel T 33 Views • 2 years ago

⁣Travelopro provides GDS Hotel Reservation System, GDS Hotel Booking System, Hotel GDS System, GDS Global Distribution System Hotel to the global travel industry.

GDS Reservation System
GDS Reservation System Daniel T 25 Views • 2 years ago

⁣Travelopro provides GDS Reservation System, Online Travel Solutions, GDS Software to travel agencies, tour operators, and travel companies globally.

Car Rental API Integration
Car Rental API Integration Daniel T 13 Views • 2 years ago

⁣Travelopro provides Car Rental API Integration, Car Rental API, Car API to travel agencies, tour operators and travel companies globally.

Hotel Content API
Hotel Content API Daniel T 14 Views • 2 years ago

⁣Travelopro provides Hotel Content API, Hotel Booking API, Hotel API Provider to travel agencies, tour operators, and travel companies globally.

GDS Travel Software
GDS Travel Software Daniel T 9 Views • 2 years ago

⁣Travelopro provides GDS Travel Software, GDS Software, GDS Booking Engine to travel agencies, tour operators, and travel companies globally.

GDS Hotel Reservation System
GDS Hotel Reservation System Daniel T 12 Views • 2 years ago

⁣Travelopro provides GDS Hotel Reservation System, GDS Hotel Booking System, Hotel GDS System, GDS Global Distribution System Hotel to the global travel industry.

Mapping the Market Opportunity for High-Growth B2B SaaS Companies
Mapping the Market Opportunity for High-Growth B2B SaaS Companies BisVue.com 48 Views • 2 years ago

⁣We are going to start with the punchline upfront – most of your go-to-market teams are likely not focusing on the right buyer. To explain what I mean, let’s break your target market into 3 different groups.
Total Addressable Market (TAM): This is the largest of the 3 groups and also the number that gets most of the executives and investors excited. Basically, this captures the universe of potential customers. However, it is likely that your current product offering cannot effectively serve your entire addressable market. Here’s where the next group comes in.
Ideal Customer Profile (ICP): This is the part of your TAM for which your current product has strong product-market fit. As a result, your ICP represents the real, immediate potential your company has to drive growth. For B2B software, ICP is defined by firmographic criteria that is shared across your typical buyer. This criteria could be based on industry, geography, revenue, and other qualification criteria.
Active Buyer: An active buyer is someone within your ICP that has initiated the buying process. This means they are at least aware that your product or product category exists and show clear signs of starting down the purchase consideration and/or purchase intent path. It’s important to keep in mind that, at any given moment, it is likely that less than 3% of your ICP can be called an active buyer. In other words, trying to time engagement with a buyer as they become active is like trying to find a needle in a haystack – time-consuming, frustrating, and likely not productive.
It is essential that the go-to-market team is aligned around who falls into your ICP and what signals may indicate that an ICP lead may be moving into the active buying process. Don’t assume sales and marketing are on the same page here. In fact, 9 out of 10 times, in organizations that are just starting to ramp up an inbound motion, we see a sales team that is expecting all marketing-driven leads to be active buyers while the marketing team is working to capture qualified leads of any sort. This results in a disappointed sales team and a frustrated marketing team.
TL;DR
To avoid cross-functional tension and an unproductive situation, establish ongoing two-way communication across the go-to-market team. If you don’t already have a go-to-market team meeting on the calendar, add one. The purpose of these meetings is for the marketing team to provide an update on strategies and tactics and the sales team to offer feedback and insight into lead flow and quality. Keep in mind, as you start to increase top-of-the-funnel volume, it may be necessary to consistently revisit the organization’s definition of an MQL.

Online Booking Solution
Online Booking Solution johnny de 10 Views • 2 years ago

⁣End-to-End Booking Solutions for Travel Agents and Tour Operators:

FlightsLogic is the world’s leading travel
technology company offers Online booking Solution to
travel agencies, tour operators and travel companies across the world.

Our products are unique multilingual online
reservation systems and highly cost-effective methods for
promoting and selling your tourist services online through your website.

White Label Travel Portal Development
White Label Travel Portal Development johnny de 8 Views • 2 years ago

⁣FlightsLogic white
label is a perfect solution for those travel agents who are not willing to
invest various time and energy in the building a B2B/B2C white label travel
website/ booking engine, however, they require to own a web presence.

Enabling Multi-channel Retailing _ Vinculum Group
Enabling Multi-channel Retailing _ Vinculum Group VinculumSolutions 28 Views • 2 years ago

⁣SaaS-Based - Multichannel Order Management | Omnichannel Retailing | Selling across Marketplaces | Cross Border & eCommerce Fulfillment | PIM -Get FREE Demo!

Visit - https://www.vinculumgroup.com/....use-cases/omnichanne

Facebook and Google Sheets Integration | How to upload leads from Facebook to Google Sheets?
Facebook and Google Sheets Integration | How to upload leads from Facebook to Google Sheets? ApiX Drive 22 Views • 2 years ago

⁣How to set up uploading leads from Facebook advertising account to Google Sheets? | Integration of Facebook and Google Sheets through the ApiX-Drive online service and application connector.

✓ We will show you how to set up unloading leads from the Facebook advertising account in the form of new rows in Google Sheets without programmers and integrators
✓ We will teach how to use a convenient interface to assign actions according to the principle: "if something happened in one system, then you need to perform the corresponding action in another service."
✓ We will tell you how you can optimize your work and increase business efficiency in just a few minutes.

✓ To get acquainted with the service, we provide all new users with a test access for 14 days.

Transport Management Software
Transport Management Software Harshit Sharma 162 Views • 3 years ago

⁣MartPro offers Transport Management Software and Logistic
Software to help businesses meet their needs while maintaining accuracy and
transparency.

For further details,
Visit our website : https://www.martpro.net/transp....ort-management-softw

Fleet Management System
Fleet Management System Harshit Sharma 107 Views • 3 years ago

⁣Ready to optimize your
fleet? Enhance Your fleet Operations with MartPro Robust Fleet Management
Software to track & monitor your fleet.

For further details ,
please visit our website : https://www.martpro.net/fleet-management

Pick Up And Delivery
Pick Up And Delivery Harshit Sharma 193 Views • 3 years ago

⁣MartPro Pick Up & Delivery Software has mobile
applications and a web panel for managing your delivery and pickup services
business.

For further
details, please visit our website : https://www.martpro.net/pickup-and-delivery

Medical pharmacy
Medical pharmacy Harshit Sharma 186 Views • 3 years ago

⁣Launch
your online medical pharmacy delivery app and website with our ready to use
will help you to easily manage your medicine delivery business online.



For further details, please visit our website
: https://www.martpro.net/medical-pharmacy

Travel Booking Marketplace
Travel Booking Marketplace Harshit Sharma 154 Views • 3 years ago

⁣Travel Booking MarketPlace

With MartPro, you can build
a custom online travel booking marketplace to expand your travel business and
offers travelers a seamless user experience.

For further details , please visit our website :
https://www.martpro.net/travel-bookings

On-Demand Tutor App Development
On-Demand Tutor App Development Harshit Sharma 185 Views • 3 years ago

⁣MartPro develops Customized
App for Tutors, On-demand Tutors Application, Dynamic On-Demand Tutor App,
Online Tutor App, and Tutoring App like Uber.

For further details, Visit : https://www.martpro.net/on-demand-tutors

Daily Deals Website Demo
Daily Deals Website Demo Harshit Sharma 223 Views • 3 years ago

⁣Get a feature-rich Daily
Deal Platform at MartPro. We help you as well as your customers through its
advanced flexible framework.

For further details, Visit : https://www.martpro.net/daily-deals-website-demo

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