FB iOS 14 - BisvueIs this your company's video?
Ready for Facebook ad reduction from iOS 14 update? Boutiques relying on Facebook ads for sales, soon, money spent on ads will go to waste! This will be for all iPhone users. Did you receive FB's email about changes in iOS 14 affecting small business owners? They say it could cut 60% in sales. They even took out ads in major newspapers about it.
Not to sound like an alarmist but are you ready for the changes? Do you know what's going to change? Basically, iPhone shoppers will get a huge popup to ask if they want an advertiser (YOUR BOUTIQUE) to track them. We don't know about you but we'd say NO! Currently, that option is kinda hidden by tapping the 3 dots on the ad and Opting out.
Even if they say YES advertisers are limited to only 8 tracking events. This means Personalize Ads are out the window. Real-time stats are going away and will now be up to 3 days delay. Breakdowns by age, gender, region and placement are going away. That part is the worse for me...
What does all this mean? Money spent on ads targeting iPhone customers will go to waste.
We say all this to offer some tips boutique owners can do as alternative preparation. Since ads will have an adverse effect soon, We recommend you work on your presence in Google search.
Here's 5 easy ways you can prep your site to get free traffic from Google:
1.) Make your product titles more descriptive
2.) Add descriptions to All your product pictures
3.) Make your product descriptions more descriptive
4.) Use keywords that matter
5.) Get others to link to your website
Originally published here: https://namynot.com/ios-14-upd....ate-facebook-ads-wil
About NAMYNOT Inc.
NAMYNOT Inc. is a digital marketing firm. We help businesses grow their marketing strategies in the disciplines of content, video, web, mobile & more.