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What Is Structured Data And How to Use it for Better Performance in SERPs

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In Marketing / SEO

⁣What is structured data? How to use it properly? What do rich snippets & SERP features mean for SEO?

And why is it an absolute MUST to implement structured data on your website?

In this video, Tomek will tell you how to leverage structure data for an ultimate SERP success.
Check out the structured data guide on our blog for even more juicy tips:

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0:00​ - 0:21​ Intro
0:22​ - 0:35​ Introduction to structured data
0:36​ - 3:17​ Rich results & SERP features
3:18​ - 4:07​ Pros & cons of structured data
4:07​ How to use structured data on your site: a six-step process

Structured data helps organize your website so that Google bots can better understand and categorize it.

Google also uses structured data to display SERP features and rich snippets. Thanks to them, you can take over more real estate in SERPs!

While not a ranking factor on its own, structured data can help and supplement your SEO efforts. They make your website easier to crawl by Google, may increase your CTR, enhance brand awareness, and more.

To check which structured data will work for you, learn which markup types exist, carefully inspect your keywords of choice, and spy on your competition. It will help you make an educated guess on which SERP enhancements you can try to take over.

Then, it’s just a matter of implementing structured data (how you do it depends on your CMS & skills), validating them, and monitoring your results.

Structuring your data is a must. If you don’t do it, it will make your site hostile for the bots and unprepared for modern SERPs.

So get to work today!

List of resources mentioned in the video:
👉Yoast WordPress Plugin Tutorial:​
👉 Google's intro to structured data:

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About Surfer

Surfer is a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization. We believe there's a better way to do SEO—without boring, manual work, but with great results. Our data-driven model eliminates human error and saves time giving you actionable tips for better rankings. Following so-called industry standards and good practices in SEO? Base your efforts on what works NOW for YOUR specific keyword. Create better content than your competitors, find quick wins for your existing pages, and boost your rankings immediately. That’s what Surfer does. In one sweep, analyze 500+ on-page signals and get an easy-to-follow recipe for higher rankings.




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