⁣Travelopro provides Hotel Suppliers, Hotel Consolidators Worldwide, Best Hotel APIs to travel agencies, tour operators, and travel companies globally.

⁣Travelopro provides Car Reservation Software, Car Booking systems, and Ticketing systems to travel agencies, tour operators, and travel companies globally. Our Car Reservation Software is a powerful web-based system designed to meet the specific needs of rent-a-car owners looking for easy-to-use car rental software that lets you take and manage reservations directly on your website.

We offer a car reservation system which is a unique and innovative product. With the assistance of a website and car rental software, you can now maximize the revenue by increasing your reach to customers.

With a well-designed car rental system, not only can you accept online reservations and manage your complete fleet, but also your potential customers can reserve available cars online, get quotes and make a payment in a few clicks.

⁣Travelopro provides Best Flight Booking Engine, Flight Booking API For WordPress to Travel Agents, Tour Operators, and Travel companies globally.
Powerful Flight Booking API For WordPress Integration which transforms and maximizes your business.

⁣Ready for Facebook ad reduction from iOS 14 update? ⁣Boutiques relying on Facebook ads for sales, soon, money spent on ads will go to waste! This will be for all iPhone users. Did you receive FB's email about changes in iOS 14 affecting small business owners? They say it could cut 60% in sales. They even took out ads in major newspapers about it.


Not to sound like an alarmist but are you ready for the changes? Do you know what's going to change? ⁣Basically, iPhone shoppers will get a huge popup to ask if they want an advertiser (YOUR BOUTIQUE) to track them. We don't know about you but we'd say NO! Currently, that option is kinda hidden by tapping the 3 dots on the ad and Opting out.


Even if they say YES advertisers are limited to only 8 tracking events. This means Personalize Ads are out the window. Real-time stats are going away and will now be up to 3 days delay. Breakdowns by age, gender, region and placement are going away. That part is the worse for me...

What does all this mean? Money spent on ads targeting iPhone customers will go to waste.

We say all this to offer some tips boutique owners can do as alternative preparation. Since ads will have an adverse effect soon, We recommend you work on your presence in Google search.

Here's 5 easy ways you can prep your site to get free traffic from Google:

1.) Make your product titles more descriptive
2.) Add descriptions to All your product pictures
3.) Make your product descriptions more descriptive
4.) Use keywords that matter
5.) Get others to link to your website



Originally published here: ⁣https://namynot.com/ios-14-upd....ate-facebook-ads-wil

⁣BERT & NLP in SEO are more than just buzzwords. They’re the game changers of on-page SEO.

How to use them in your content strategy and watch your organic traffic skyrocket? Tomek and his special guest, Matthew Woodward (@Matthew Woodward​), will tell you all about entity analysis, salience, and sentiment.
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Want to go deeper into NLP in SEO and the BERT algorithm? Check out this article:
👉 https://surferseo.com/blog/nlp-on-pag...​

Subscribe to the Surfer channel for more on-page SEO and content-related videos
👉 https://www.youtube.com/channel/UCmW0...​

Visit our website and sign up for 7-day trial for $1
👉 https://app.surferseo.com/register​

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0:00​ - 0:58​ Intro
0:58​ - 2:30​ NLP and BERT at Google
2:30​ - 4:16​ Google's Natural Language API: entity analysis, salience, and sentiment
4:16​ - 5:40​ How to find the right words and phrases to use in your content?
5:41​ - 7:18​ How to run a sentiment analysis?
7:19​ Matthew Woodward on how to make use of NLP in SEO

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What is NLP in the SEO context? And how can you use it to boost your organic traffic?

In 2019, Google released the BERT algorithm. It allows the NLP model to learn the context of a word based on the entire surrounding text. And it changed the way Google SERPs work!

Now, you have to consider the following elements while planning your SEO-optimized content:

- Entities—words or phrases which can be identified, classified, and categorized by Google (famous people, consumer goods, events, numbers, organizations, etc.
content classification)

- Salience—it represents the entity's importance in the whole text.

- Sentiment—the overall character of the text (positive or negative).

You have to determine which elements matter for your keyword—and how—to make your SEO efforts matter.

How to do it?

You can plan on your own with Google Natural Language Processing API.

Or you can use Surfer, which uses the Google API to automate and speed up your research (and gives you lots of other helpful SEO options beyond NLP).

In the video above, Tomek describes the whole process of working with the API and Surfer to achieve the best results.

Want to check out on your how Surfer helps you harness the power of NLP in just a few easy steps?

Sign up for a 7-day trial for just $1!
👉 https://app.surferseo.com/register

⁣What is structured data? How to use it properly? What do rich snippets & SERP features mean for SEO?

And why is it an absolute MUST to implement structured data on your website?

In this video, Tomek will tell you how to leverage structure data for an ultimate SERP success.
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Check out the structured data guide on our blog for even more juicy tips:
👉 https://surferseo.com/blog/what-is-st...​

Subscribe to our channel and don’t miss another video ever again:
👉 https://www.youtube.com/c/surferseo?s…​

Visit our website and sign up for a 7-day trial for $1
👉https://app.surferseo.com/register​
______________
0:00​ - 0:21​ Intro
0:22​ - 0:35​ Introduction to structured data
0:36​ - 3:17​ Rich results & SERP features
3:18​ - 4:07​ Pros & cons of structured data
4:07​ How to use structured data on your site: a six-step process
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Structured data helps organize your website so that Google bots can better understand and categorize it.

Google also uses structured data to display SERP features and rich snippets. Thanks to them, you can take over more real estate in SERPs!

While not a ranking factor on its own, structured data can help and supplement your SEO efforts. They make your website easier to crawl by Google, may increase your CTR, enhance brand awareness, and more.

To check which structured data will work for you, learn which markup types exist, carefully inspect your keywords of choice, and spy on your competition. It will help you make an educated guess on which SERP enhancements you can try to take over.

Then, it’s just a matter of implementing structured data (how you do it depends on your CMS & skills), validating them, and monitoring your results.

Structuring your data is a must. If you don’t do it, it will make your site hostile for the bots and unprepared for modern SERPs.

So get to work today!
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List of resources mentioned in the video:
👉Yoast WordPress Plugin Tutorial: https://yoast.com/wordpress/plugins/s...​
👉 Schema.org: http://schema.org/​
👉 Google's intro to structured data: https://developers.google.com/search/...

Sometimes you run into a website or web page that doesn't allow you to optimize for SEO. You are unable to change the SEO title tag or meta descriptions so you are fully unable to optimize the website. So what is the solution? Here I will show you a solution using javascript to set the title tag on the page...the great news is that Google will actually index this new title tag for optimization.