⁣In this enlightening episode of Growth Science, we engage in a deep dive with Abha DasGupta, the founder of the consulting and strategy firm STRATVY. Abha, a visionary known for her product focus and strategic acumen, shares her rich journey from her early days at KPMG to spearheading significant projects in companies like AOL and k12.

The conversation covers a wide range of topics, including the challenges of pivoting in a dying business, the nuances of product strategy, and the intricacies of understanding and tapping into various markets. Abha emphasizes the importance of strategic vision, customer-centric approaches, and the ability to articulate a company's value proposition effectively.

Key takeaways from this interview include insights into the growth of companies, the evolution of product strategy in response to market demands, and the critical role of company culture in driving success. Abha's diverse experience across different industries, including ed-tech, fintech, and cybersecurity, provides a unique perspective on developing successful business strategies and cultivating a productive and positive organizational culture.

Whether you're an entrepreneur, a seasoned executive, or someone interested in the intersections of strategy, product development, and organizational culture, this interview is a treasure trove of practical wisdom and strategic insights. Tune in to discover how Abha DasGupta's experiences and insights can inspire and inform your own business journey.

#strategy #productdevelopment #organizationalculture #businessgrowth #stratvy #growscience #abhadasgupta #businessstrategy #leadership #innovation

⁣Dynamic Leadership and Innovative Growth: A Conversation with John Timar

Join us in this inspiring and insightful conversation with John Timar, a dynamic business leader and former Navy SEAL. John shares his incredible journey from being a college dropout and a musician to becoming a Navy SEAL, and eventually a trailblazing entrepreneur and CEO. His story is a testament to the power of hustle, creativity, and resilience.

Key Highlights:

John Timar's unique path to leadership, starting with his early struggles and breakthroughs.
Insights from his time as a Navy SEAL and how it shaped his approach to business.
The journey through various industries and roles, leading to exponential growth in each.
Pioneering the CBD beverage industry with unique marketing strategies and partnerships.
Launching "Grapple Science" – a brand focused on sports nutrition for combat athletes.
In This Episode:

[00:00:00] Introduction to John Timar
[00:03:45] John's early career challenges and successes
[00:10:20] Experience in the Navy SEALs and its impact
[00:15:35] Transition to business leadership
[00:20:50] The turnaround story of Kill Cliff and innovative marketing tactics
[00:30:00] Launching a successful CBD beverage line
[00:45:25] Building the Grapple Science brand
[01:00:00] The future of personalized nutrition and sports supplements
Don't Miss:

John's reflections on adapting military strategies to business.
The story behind the successful collaboration with Joe Rogan.
Insights into the evolution of the supplement industry and niche marketing.
About Our Guest:
John Timar is a former Navy SEAL turned entrepreneur and CEO. His diverse experiences range from military service to leading successful startups and established companies. He is known for his innovative ideas, dynamic leadership, and ability to drive exponential growth.


Subscribe to our channel for more conversations with industry leaders and innovators!

⁣We are going to start with the punchline upfront – most of your go-to-market teams are likely not focusing on the right buyer. To explain what I mean, let’s break your target market into 3 different groups.
Total Addressable Market (TAM): This is the largest of the 3 groups and also the number that gets most of the executives and investors excited. Basically, this captures the universe of potential customers. However, it is likely that your current product offering cannot effectively serve your entire addressable market. Here’s where the next group comes in.
Ideal Customer Profile (ICP): This is the part of your TAM for which your current product has strong product-market fit. As a result, your ICP represents the real, immediate potential your company has to drive growth. For B2B software, ICP is defined by firmographic criteria that is shared across your typical buyer. This criteria could be based on industry, geography, revenue, and other qualification criteria.
Active Buyer: An active buyer is someone within your ICP that has initiated the buying process. This means they are at least aware that your product or product category exists and show clear signs of starting down the purchase consideration and/or purchase intent path. It’s important to keep in mind that, at any given moment, it is likely that less than 3% of your ICP can be called an active buyer. In other words, trying to time engagement with a buyer as they become active is like trying to find a needle in a haystack – time-consuming, frustrating, and likely not productive.
It is essential that the go-to-market team is aligned around who falls into your ICP and what signals may indicate that an ICP lead may be moving into the active buying process. Don’t assume sales and marketing are on the same page here. In fact, 9 out of 10 times, in organizations that are just starting to ramp up an inbound motion, we see a sales team that is expecting all marketing-driven leads to be active buyers while the marketing team is working to capture qualified leads of any sort. This results in a disappointed sales team and a frustrated marketing team.
TL;DR
To avoid cross-functional tension and an unproductive situation, establish ongoing two-way communication across the go-to-market team. If you don’t already have a go-to-market team meeting on the calendar, add one. The purpose of these meetings is for the marketing team to provide an update on strategies and tactics and the sales team to offer feedback and insight into lead flow and quality. Keep in mind, as you start to increase top-of-the-funnel volume, it may be necessary to consistently revisit the organization’s definition of an MQL.

⁣How to fill in sections Store and Tax settings. In this video we will show how to fill in such sections as store and tax setting. First of all, make sure that you have filled in your company profile. Please, check if you set the correct country in the section "domestic country". That means the country where your company is established. As the transactions will be VAT counted according to your domestic country. For example, in the USA you have to choose also the state, zip code and address. For the UK you have to choose the state also ( England or Nothern Ireland). The next section is "Tax settings" where you have to fill in the information about your company and VAT tax. You need to add all your current VAT numbers. It takes some time for activation of your digital VAT numbers. Please, make sure that you have updated all your required VAT numbers because missing information may cause mistakes in VAT counting and VAT reporting. Also we have thre more reasons for registartion in the section ''Tax settings". The first one - is the Online Market place, the second- is the OneStopShop starting from the first of July 2021, the third- is the Import scheme for import registration. Note that for some countries you will need VAT represenative. Chooseing LOVAT as VAT representative the price will b added to your standard price. Also you can calculate how close you are to the thresold of all the countries you sale to. You can order VAT registration. The section "Tax settins" is intended for american market only.

We interview ⁣Jenn Guidry, Senior Director Of Marketing with eclincher, a leading social media management platform. Jenn shares terrific growth marketing insights including the need to differentiate your offering, reduce friction and the power of swimming upstream.


<a href="https://eclincher.com" target="_blank" >eclincher</a> is a top social media management platform, used by small & medium businesses, enterprises, marketing agencies, and YOU.

⁣Though it is often an afterthought, choosing where to upload your video resume can be critical to you finding a great job. There a number of factors for you to consider:
You do not want your video being interrupted by ads or forcing the hiring manager to wait for the ads to run before viewing your resume.
You also don't want irrelevant or distracting videos to surround your resume that make you look unprofessional.
Plus, you really don't want to spend a lot of money just to host your resume.

So what is the best solution?

BisVue.com is the best choice for posting your video resume...why?
BisVue doesn't have video ads to distract or delay the viewing of your resume
BisVue has a dedicated video resume category making finding your resume easier
BisVue only has videos for businesses and professionals, meaning no trick shots or gamer videos to make you look unprofessional
Your BisVue profile allows you to put your best foot forward and share the details about your job experience that really matters
You can upload and embed your video anywhere as many times as you would like
BisVue is optimized for search engines so your video resume will show up in many more employer searches
BisVue is free

Get started today by creating a free account on BisVue.com, upload your video resume and choose the video resume category...that is it!

Merrily McGugan⁣, Senior Director of Global Brand and Communications at LogicMonitor provides a marketing master lesson in 8 minutes. Here are just a few of the takeaways that drive growth:


- Companies must establish collaboration between sales and marketing and agreed upon mutual goals and SLAs
- If you are looking for a career change in marketing, look for organizations that give marketing a real seat at the table
- Real, transformative growth requires that the entire company is rowing in the same direction and there is hyper-focus on keeping the momentum
- Is the statement, "Nothing beats experience" true? Or, is there something else to look for when trying to hire top performers?
- 2020 is the proof that you need to stay agile
- Startups need to start by solving a critical problem

Finally, Merrily beautifully articulates why businesses need to invest in video. If you needed an answer in whether to move forward with video, listen to her answer and you will be sold.

⁣Many businesses wonder what is the most effective way to utilize their video content. Is it better to have the content out in the open to maximize organic search volume or to put it behind a lead form to use to capture leads(gating)?