B2B2C Travel MarketPlace

⁣B2B2C stands for Business to Business to Clients and it is identified as an e-commerce model that incorporates Business to Business (B2B) and Business to Consumer (B2C) for comprehensive product or service transactions. The whole point of approaching this model is to reach the ultimate users with a secondary business.
This model is quite common in the travel and tourism industry and is at the heart of operations in organizations such as opening a Travel Agency, which creates an end-to-end solution for the travel and tourism business. B2B2C is a collaboration process that, in concept, creates mutually advantageous service and product delivery services.