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How do you create a marketing plan?

⁣It is the end of the month so the sales team is hyper-focused on winning deals to close the month strong.

What is the marketing team focused on?

On whether or not they are going to hit their goals.

A marketer never wants to see red on the dashboard.

Unfortunately, this is where inefficiencies can start in marketing. There are marketing tactics that can easily push those top-of-the-funnel numbers to green; display and social media campaigns for traffic, lead form campaigns or partner lists for leads or a couple more email sends to your cold email list for a quick boost. The problem is that many of these tactics will never result in much revenue. In addition, marketers can become almost addicted to them. As traffic and lead goals increase they pour more money into them chasing green on the dashboard.

This process is a real issue for many companies. Through our Mosaic Growth Marketing Assessment, we have been able to save our clients millions of dollars, by eliminating tactics like these.

So as the month ends, instead of investing money and time chasing metrics that won't drive revenue, let's think about ways to take those resources and do something meaningful. It may not get your dashboard to green this month, but it will pay dividends in revenue in the future.

⁣Tapsi Chadha a Marketing Strategist at Outgrow.co shares with us her keys to growing your business. Tips include focusing on customer success, open communication and finding the right tools to help you business scale.

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Merrily McGugan⁣, Senior Director of Global Brand and Communications at LogicMonitor provides a marketing master lesson in 8 minutes. Here are just a few of the takeaways that drive growth:


- Companies must establish collaboration between sales and marketing and agreed upon mutual goals and SLAs
- If you are looking for a career change in marketing, look for organizations that give marketing a real seat at the table
- Real, transformative growth requires that the entire company is rowing in the same direction and there is hyper-focus on keeping the momentum
- Is the statement, "Nothing beats experience" true? Or, is there something else to look for when trying to hire top performers?
- 2020 is the proof that you need to stay agile
- Startups need to start by solving a critical problem

Finally, Merrily beautifully articulates why businesses need to invest in video. If you needed an answer in whether to move forward with video, listen to her answer and you will be sold.

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⁣To start budgeting, click the gear tool and choose the budgeting tab to open the budgeting window. https://www.dancingnumbers.com/create-edit-delete-budget-in-quickbooks/?utm_source=youtube&utm_medium=video&utm_campaign=yogesh


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Now you can select either the import or Add Budget button.

To create a budget, you will have to fill in all the details of the expenses month-wise in a yearly budget format.

Remember that entering all such figures is mandatory to have a current representation of the company financial abilities for expenditure.

Such Budgeting is often very helpful to keep a tab on the expenditure and earnings to help assess the real impact on finances of a company.

At any given point in time, you can delete any section of the budget if it is not relevant by simply clicking the close button on it.

Once you are done with the filling of all the information, you can click Save or Save and Close.

You can always try and edit the QuickBooks Budget whenever you need to.

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⁣Hello Everyone, Hope you are doing well.

Here is one quick tutorial about “How to Split First & Last Names in Excel”.

So, without wasting your time let’s know about it.

The first and foremost key aspect is the data which we have to split. As shown in the video, the full name of the student was already mentioned and the outcome needed was to split the name into the First and last name column.

You just need to follow these simple steps:

1. Select the data that you want to separate in your excel workbook.
2. Then click on the Data tab and Go to data tools.
3. Then choose the function “Text to Columns”. A pop-up window will appear.
4. You can choose the Delimited option. (if you are working on a table where items are separated with commas or a space)
5. Then, click on Next.
6. Now, you will get some lists of "characters with Delimiters" names in the table.
7. According, to the table, stated: The delimiter here is Space. (in case there are more than one delimiter, then you can choose accordingly)
8. Then on the right side of the screen, click on the box "Treat consecutive delimiters" as one.
9. You can cross-check the result at the bottom of the window "Data preview"
10. Then click on the Next option.
11. At the last, you can adjust the formatting.
Note: At the last, set the destination of the column (from which cell you want the result to appear, eg: In the given table the destination set is B2)
12. Now, click on finish.

Hope so, this information about splitting the first and last names in Xcel was helpful to you.

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⁣Join us as we delve into the transformative world of AI with Janet Lee Johnson, founder of the AI Governance Group. With many years of experience, Janet shares her journey from pioneering influencer campaigns to advocating for AI governance. We discuss the delicate balance of truth, trust, and transparency in the age of AI, the implications of voice cloning, and the critical role of AI in shaping the future of work. This insightful conversation unveils the pressing need for strategic AI policies within organizations and the importance of critical thinking skills. Dive into this episode for a compelling look at AI's impact on society and how we can navigate its challenges with wisdom. Don't forget to like, share, and subscribe for more thought-provoking discussions! #aigovernance #ailiteracy #futureoftech

⁣Government entities and public sector organizations often struggle to comprehend the complex requirements of GASB 87.

Let us break it down for you – and help you be better prepared.
In this webinar, you will learn:
Overview of the adoption considerations for GASB 87
How to perform lessee and lessor accounting calculations
Live preview of GASB 87 lease accounting software solution


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On-demand webinar:Planning for lease accounting compliance with GASB 87

Presented by Financial Executives International (FEI) and Visual Lease
Meet the presenters:

Joe Fitzgerald, SVP, Lease Market Strategy, Visual Lease
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Jason Lucas, Technical Sales Engineer, Visual Lease

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