The Role of SDRs in Outbound Sales - Aaron Ross | Predictable Revenue

Sales Development Representatives: What exactly is the role of SDRs? What exactly should they focus on?

Are your sales development reps (SDRs) juggling between multiple roles by trying to do both inbound and outbound sales prospecting?

In this video, authour of the best-selling book 'Predictable Revenue' - Aaron Ross, discusses the ‘Idea of Sales Specialization’.

He takes us through the importance of having specific sales roles like Inside Sales and SDRs.

He breaks down on why it is important to have specific roles assigned to SDRs and why they shouldn't try doing everything.

He also gives tips on what exactly each sales function should do and focus on.

He gives insights into the common mistakes sales organizations make with SDRs when they start an outbound function and how fast-growing companies in the silicon valley are avoiding them.

5 Qualities All Good Sales Development Reps (SDRs) Have: https://www.freshworks.com/freshsales-crm/sdr-sales-development-reps/5-qualities-all-good-sales-development-reps-sdrs-have-blog/?utm_source=YouTube&utm_medium=Social&utm_campaign=Aaron_Ross&utm_term=role_of_sdrs&utm_content=Building_a_sales_org

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