The Four Fundamentals for Good Reporting to Scale Your B2B SaaS Business
Everyone understands the need for good reporting, but with so much excitement, so much to do, so much pressure to grow that comes post investment, it becomes easy to move reporting to the bottom of the priorities. Don’t do that. Take some time to develop meaningful reporting. What is meaningful reporting? It is reporting that is:
Accurate - The numbers in the reporting are consistent across reports and matches reality.
Accepted - Everyone on the team agrees on how the metrics are defined and that the reports accurately represent those metrics.
Visible - Every stakeholder should have access to the same reports without requiring someone to pull them or interpret them.
Backward and Forward Looking - Your reporting should let your company measure improvement over past performance and understand what the goals are for future performance.