Leveraging Video for Sales - Peter von Burchard | Full Interview

Peter is the VP of Sales and Customer Success at Wistia.
Wistia is a video-software company that helps businesses add videos to their web, track their performance, and build and engage with their audience.

Peter speaks about how video is a great medium to introduce fun ideas, engage customers, and gain brand visibility. The video attempts at humanizing businesses and talks about focusing more on the people and the faces behind the business than the business itself.

In this session, Peter talks about:

~ How the Wistia sales team started incorporating video into the sales process
~ How the video making process got easier with Soapbox
~ Ways in which sales teams everywhere can make videos using tools
~ The importance of showcasing the sales teams personality using videos
~ How to use video for social selling and the metrics to measure