417 Views · 1 year ago
Stella Bayles, director of CoverageBook & host PR Resolution podcast shares why site-wide numbers of websites are not helpful in Public Relations reporting.
Stella explains the metrics, offers an alternative and provides insight into how brand teams measure PR in comparison to other lines of marketing.
This 30-minute webinar will get you thinking about how you report on… View More
317 Views · 1 year ago
Stella explains what the 'Estimated Coverage views' metric refers to in your CoverageBook. You can see even more details here: https://help.coveragebook.com/....en/articles/63618-ho View More
469 Views · 1 year ago
Find out what the Domain Authority score on your report refers to. You can read more on why we think it's a great metric to use here: https://blog.coveragebook.com/....metrics-can-transfor View More
678 Views · 1 year ago
CoverageBook director Stella Bayles hosts a webinar on PR data and why it's so important you have clean data in your trackers and measurement.
Webinar originally went out live on Tuesday, May 8th, 2018. This is a recording.
For more info on CoverageBook live webinars check View More
978 Views · 1 year ago
Ever wondered if you have the 'right link' in press coverage?
Find out here from Stella Bayles & Rik Turner. They explain why it's vital for PR professionals to check.
This video is part of our 'there's no stupid question' series. Send your PR or digital marketing question in here: View More
575 Views · 1 year ago
This demo video shows how coveragebook.com can automatically order and sort your coverage items and how you can add documents to your report with the divider function View More
645 Views · 1 year ago
Steph Bridgeman talks though how to use your data export to work out your engagement rate on Twitter View More
262 Views · 1 year ago
A demo video showing how to easily add coverage to coveragebook.com View More
750 Views · 1 year ago
Learn how to capture PR coverage and crop images to fit in your CoverageBook.com reports.
This is a demo of the tool Chrome Extension. It's ideal for users capturing screen-grabs from member-only or pay-wall content. View More
337 Views · 1 year ago
CoverageBook.com is a tool that automates the PR reporting process. It presents coverage and pulls in measurement metrics. In this video Stella explains estimated site traffic and coverage views and where the numbers come from! View More
398 Views · 1 year ago
Scanning for coverage is not the most glamorous part of your job but missing clips can mean missing KPI targets.
Whether you need to find a new style service or improve your searches or how you record clips - we have the tips for you.
Join this webinar & learn how to;
- How to choose the right tool
- Select the right search terms
- Collect & record mentions in… View More
463 Views · 1 year ago
If we have any hope in developing the PR industry and growing our part of the marketing budget we have to learn more about the digital world around us and the only way to do that is by asking questions!
Have you ever had a burning question but felt too embarrassed to ask? How many times have you plucked up the courage to ask the digital team your question and started it with 'This is… View More
982 Views · 1 year ago
CoverageBook director Stella Bayles shares how to review PR coverage to set the ultimate KPIs in Public Relations.
Webinar recording covers:
- Metrics to use for PR success
- How to set targets that will improve team skills
- When to increase metric targets and by how much
- How to draw insights from your CoverageBook account
Webinar originally went out live on… View More
524 Views · 1 year ago
If like many customers at CoverageBook, you’ve had to pivot on your PR plans during COVID-19, you would have also had to look at how you track activity and adapt KPIs (key performance indicators).
Changing performance tracking is a challenging process, so this webinar with ‘the queen of metrics’, Katie Paine and CoverageBook co-founder, Stella Bayles, explains ‘How to adjust… View More
418 Views · 1 year ago
Steph Bridgeman talks though how to use your data export to work out your engagement rate on LinkedIn View More
309 Views · 1 year ago
377 Views · 1 year ago
Appeal: Know a PR team still using powerpoint for coverage reports? Do them a favour and share this. View More
290 Views · 1 year ago
Grab the attention of your readers with metrics cards and the highlights sections View More
853 Views · 1 year ago
Steph Bridgeman talks though how to use your data export to work out your engagement rate on Facebook View More
960 Views · 1 year ago
Stella Bayles explains how to get news coverage visible on Google and how it helps brand reputation.
If you want to hear more about building brand reputation on Google, let us know here: goo.gl/jNDVJN View More
963 Views · 1 year ago
A full demo of CoverageBook. Stella Bayles shows:
- How to add online-offline articles and social posts
- What metrics are included in reports
- How to customise design
- How to share reports with stakeholders
- How to extract insights from past campaigns View More
320 Views · 1 year ago