What Business Book Has Changed Your Life? Part Two

We asked business leaders what business book has had the biggest impact on them and we have received an overwhelming response. Read on and find the next book that will improve your business.

 

Nick Chernets, CEO, Data for SEO

Book: Business adventures: twelve classic tales from the world

Business adventures: twelve classic tales from the world of WallStreet by John Brooks The easiest way to learn about business is through case studies. John Brooks successfully connects different stories from Wall Street and shows what all of them have in common. The book is very captivating and contains all the drama that is normally faced in the business world. While each story features a different company, Brooks manages to find common denominators and explain to a wide audience what exactly makes these companies successful.

 


 

Cheryl Himburg, CEO, Key Element Solutions

Book: 12 Week Year

We all do it - we start thinking about the future, and we get caught up in the 'enormity' of it. For some, the idea of trying to achieve EVERYTHING can be inhibiting from achieving anything they have set out to. I was one of these people, constantly planning - from an annualized perspective - and never really getting to achieve the true potential of the things I set out to by the time the clock struck midnight on another 'new year.' And then I found the 12 Week Year, and it changed everything. The 12 Week Year Methodology challenges professionals to break away from annualized thinking and instead treat each 12-week block as its own opportunity to set and achieve goals. Having used this methodology throughout my corporate career and as a cornerstone in building my own business, for almost a decade, I am convinced! The impact of this new way of thinking, and planning, and actioning was so significant that I became one of the few certified trainers in the 12 Week Year in North America. Why do we insist on remaining stuck in our status quo, allowing a lack of structure, fear of trying something new, or an excuse of time to eat away at our goals? The 12 Week Year empowers me to show up where it matters most in both my personal and professional life, moving forward and achieving goals without feeling like I had to give up one or the other and alleviating the guilt that went along with 'pushing toward the finish line.' This methodology helps us to understand the importance of creating a clear roadmap for yourself and your team, with defined action items and priorities which will, inevitably, lead you to increased productivity and the ability to achieve more in 12 weeks than most do in 12 months! There are many ways that the 12 Week Year and re-strategized planning can help professionals advance their personal and business goals. Navigating the pandemic, the 12 Week Year the power in focusing in 12-week planning blocks. By focusing on what matters most, right now, we are better positioned to adapt to market and consumer changes. This powerful system provides greater clarity of purpose and vision; stronger alignment of daily actions with goals; an enhanced bias for action; and greater accountability. All of which leads to increased productivity and IMPROVED RESULTS. Incorporate this planning and action taking style within your company and you create a foundation for high performing teams. Successes we have seen with client implementations are: * Increase in sales by 32% in 12 weeks * Company recovery from the brink of bankruptcy to profitable in three 12-week cycles * Streamlining of processes and procedures * New product launches and entry into new market locations with greater efficiency * Increase in leadership capabilities and employee engagement due to clarified actions and alignment to vision and strategy

 


 

Paul Miller, Founder, CBD4Beginners

Book: Peak Mind: Find Your Focus, Own Your Attention, Invest 12 Minutes a Day

This is the best business book I recommend because it tackles the real problem of people being distracted by their phones. As a result, they're fighting battles on too many fronts and spreading themselves too thin, which only worsens the problem. The author offers a powerful 12-minute daily exercise that can dramatically improve focus and attention span. It has many other benefits as well: - Reducing stress levels. - Improving clarity of thought. - Increasing productivity and helping to break bad habits from mindless surfing to social media addiction.

 


 

Alex Wan, Co-founder, Vinpit

Book: How to change

How to change by Katy Milkman We all have those habits that we’re struggling to discard but face various challenges. In a business setting, such habits can be counter-productive. Procrastination and impulsiveness are some of them. While self-help books are known to have the ability to help readers solve such problems, How to change takes an effective approach in an attempt to help business owners fight such habits. What makes these approaches exceptional is the fact they’re science-proven and use complementary case studies.

 


 

Sanket Shah, CEO & Founder, InVideo

Book: The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business

The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business Author Name: Scott Oldford I would recommend this book to entrepreneurs who are starting a business or who have no idea where to start, how to start, then it's for them. It tells about tactical skills, how to handle all ups and downs, what mindset do we need to run a business. Scott Oldford share the business tips in this book, his words will show you how to avoid financial stress, how to measure profit and loss, and how to keep going in tough times. Key takeaways: Business is just not about money, it's more than that. It's about following your passion and truly doing what you love the most.

 


 

Melanie Asher, President / Speaker, Omicle

Book: Bow Down and Profit First

Bow Down, by Lindsay Goldwert - This is not a book for everyone, however, I think every woman should read it. It's a leadership book that uses dominatrix as an analogy. It helps you feel empowered and explains why it's ok to say or do certain things and understand how people respond. Profit First, by Mike Michalowicz - Very few people can make finances interesting, easy, and implementable. Mike does it. This book has transformed how I manage my business finances and I've stopped doing the paycheck to paycheck dance because of it.

 


 

Ofer Tirosh, CEO, Tomedes Translation Company

Book: Start With Why

The best business book is a bit old, but it’s the Bible for businesses. It’s called Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek. When we read the section on branding, starting with why in the sacred circle, we were so inspired that we decided to take action. We came up with Broaden Your Horizons as the slogan of Tomedes, due to applying the lessons from the book with the needs of our clientele. That said, it has had a significant impact with our business because we always start with why whenever we’re promoting, implementing operational changes, and otherwise coming up with great ideas for the firm.

 


 

Robert Bolder, Founder, VPS Server

Book: Zero to One: Notes on Startups, or How to Build the Future by

I recommend is Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel. Peter Thiel delves into the characteristics necessary to run a successful startup in today's business environment. One of the themes he emphasizes is the importance of using creative innovation to establish a foothold in the industry without causing disruption that could jeopardize your business's long-term viability. Launching a startup is a completely different beast than starting a small business on your own. You may have to manage staff or investors, or your initial costs to open your doors may be significantly more. It's a lot to balance, and startups that fail to do it successfully frequently close their doors. Zero to One provides guidance on how to avoid that outcome.

 


 

Ruggero Loda, Blogger & Online entrepreneur, Running Shoes Guru

Book: Range

The book helps readers develop a useful intuition through deep and narrow practice on how to solve problems that have clear boundaries and stated goals. In an ever developing economy, we often think that the more competitive and complicated the world gets, the more specialized we all must need to become but the actual truth is that a narrow specialization is more than sufficient to solve any kind of problem in today's business world. Hence this is what 'RANGE' tells you.

 


 

Harvey Raybould, Owner, Freedom Via Property

Book: The E-Myth Revisited

The E-Myth Revisited by Michael E. Gerber explains why 80% of small businesses fail within the first few years. Just because you are good at hairdressing, carpentry or wedding planning, doesn’t automatically make you good at running a business in those industries. The solution is to adopt the mindset that your business is a nationwide franchise, like Burger King, Starbucks or Pizza Hut and this amazing book teaches you how to do this. Build a thriving, profitable business that relies on systems not on you.

 


 

Sally Stevens, Co-founder & Marketing Manager, FastPeopleSearch.io

Book: Like a Virgin: Secrets They Won’t Teach You at Business School

There are lots of best business book which are out of people reach but is packed with immense knowledge, tools, and frameworks. Here is the book recommendation that I’m excited about right now. Like a Virgin: Secrets They Won’t Teach You at Business School by Richard Branson Richard Branson is one of my favorite entrepreneurs and as such perhaps it paints a bias in my reviews of his work, but his account on business and how he has effectively grown dozens and dozens of companies under the Virgin brand was remarkable. Branson here is not only discussing business insights, but also the value in your brand, what it means and how to protect its sanctity. This book also focuses on people, how to manage them, how to inspire them and how to properly reward desired behavior. He highlighted a great example where an employee broke policy and procedure but in the name of best taking care of a customer. He lauded and supported the employee fully and in doing so sent a message to the company: “Value the customer and customer experience first”. This book is less weighty data and actionable pull-away and more a reminder that the fundamentals matter to: Elevate and support your team, take accountability as a leader, do things differently (don’t be burdened by precedent” etc. Anyone looking for a light read or who feels a sort of disconnect between themselves and their employees or feels like things at their company have gotten too rote and need innovation.

 


 

Eleni Polychroniadou, Commercial Director and Co-Founder, Sintali

Book: Simon Sinek's Start with Why book.

The most influential book for Sintali has been Simon Sinek's Start with Why book. It has helped us redefine how we talk to customers, how we prepare marketing copy, how we organise our sales pitch and slide decks, and how we communicate overall internally and externally. In the book, Simon does a great job of explaining how human beings react to information and has very clear examples of how it can be applied in the business context. When we were setting up the company, we used the Golden Circle principles to guide our development of the website and communication collaterals, and received very positive feedback from prospects, partners and clients on the end result. To this day, we continue to use the main principles as the foundation for all communication. I highly recommend it for all business owners.

 


 

Warren Dai, Head of Marketing, OurPCB Tech

Book: The Stranger, The Outsider

The Outsider by Albert Camus, The Stranger by Albert Camus In his novels, plays, essays, and treatises, Camus profoundly reveals people's loneliness in an alien world, the increasing alienation of individuals and themselves, and the inevitable sin and death. But he is revealing the absurdity of the world. At the same time, he is not desperate and depressed. He advocates to rise in absurdity and uphold truth and justice in despair. McLennan said this existential classic is not beach reading (leisure reading), but it is a compelling way to purify the mind. It will force you to give up the little things you care about daily and face the most difficult everything-what is the meaning of life (or no meaning at all).

 


 

Marc Bromhall, Founder, Trailer Hire Hub

Book: The Psychology of Persuasion

This book taught me how to become an expert at selling. As a small business owner, I was having to all the selling myself in the first few years of running my business. Influence explains the pyschology and benefits behind principles such as reciprocity and scarcity and provides actionable examples of how to use them in a business environment to get more customers.

 


 

David Rowland, Head of Digital Marketing, EcoOnline

Book: HACKING GROWTH

*HACKING GROWTH by Sean Ellis & Morgan Brown* This insightful book highlights the importance of continuous experimentation and leveraging cross functional growth teams to constantly find ways to enhance products and services. It provides strategies on how you can gamify initiatives on customer acquisition, retention and monetization. What resonated is its highly impactful reiteration on building a culture that always seeks for opportunities to make meaningful changes out of small steps.

 


 

Ryan O’Donnell, Co-Founder, Replyify

Book: THE INNOVATOR'S DILEMMA

*THE INNOVATOR'S DILEMMA by Clayton Christensen* is a must read for startups, small businesses or even large established ones on how they can dominate in their industries by focusing on the importance of responding to innovative new technologies. It is highly influential and encourages a fruitful discussion on the advantages of disruptive innovations, specifically how dedicating resources to small and unproven offerings can make a difference. Clayton made a clear sense on how sustaining innovations can satisfy the current market's needs while disruptive technologies mature to provide the market's future needs.

 


 

Mark Good, Founder, Casino Sites Online

Book: The Lean Startup

*The Lean Startup* One book that I love to re-read every year or so is The Lean Startup by Eric Reis. It is particularly relevant for me at the moment as I launched my bootstrap startup earlier this year, but even prior to this there are insights and approaches that will challenge your perspectives and ways of thinking. Experimentation, validating your learnings, why you should shorten product-development cycles (and how to), learning what customers really want... these are some of the content that I find particularly relevant to the successes I have seen time and again in my career. It is always, therefore, valuable to reconnect with this by re-reading the excellent business book.

 


 

Ed O'Neill, Company Director, UK Language Project

Book: Think and Grow Rich

My top business book would be 'Think and Grow Rich' by Napoleon Hill. While not strictly-speaking just for business people, this book covers all the topics and habits that you need to have to be an exceptional business person. Everything from daily routines, to wealth generation is in here. It's a testament to the quality of the book that even though it was written in 1937, practically all the concepts are still relevant, perhaps even more relevant today. A true timeless classic.

 


 

Emma Williams, Chief Research Officer, HIGH5

Book: Awaken The Giant

My go to business book, is probably viewed more as a self development book but it has helped me enormously in my business. It's an oldy but goody and the foundation for so many books that have been written since. My book is Awaken The Giant by Tony Robbins. It's a huge book, full of techniques and strategies to get you into an optimum state and mindset to succeed in business (and well, anything really). You can't beat this book. If you need any more information, I’m happy to reply as soon as possible. I also provided my headshot if ever you'd want to use it. If you decide to use this — let me know and I’ll promote the article via my channels.

 


 

Javen Yap, Editor in chief, Good Noise

Book: How to Win Friends and Influence People

Name: *How to Win Friends and Influence People <https://amzn.to/3CkUCxE>* Author: Dale Carnegie This book teaches basic principles of human relations, backed up by citations from research in psychology, sociology, physics, politics, and other fields. If you're in business or any branch of the arena where people are important to your success--and that's just about everyone!--this is the mini-manual that tells you how they work. It also provides scripts for many different kinds of situations involving people encounters with subtle difference in approach for each one. I was amazed at how much more enjoyable my work became when I started consciously applying some of its methods - not only did my productivity grow but so did our company's profits.

 


 

Rebecca Danko, Founder, Rebi Simple Living

Book: Hooked

Name of the book: Hooked Author: Nir Eyal This book is a must-read for anyone who is looking to create digital and Saas products. It helps you understand user psychology and drive customer engagement. Hooked completely changed the way I went about creating my own products and helped me immensely!

 


 

Karla Fernandes, UX/UI & Digital Product Designer, Vitamina K

Book: Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

This book brought me clarity. It has taught me much about myself, about my business decisions, its purpose, and gave me the tools necessary to envision the future, think with clarity, and know exactly what the next step should be. I am creative, and like many others also full of ideas, with so many objectives, and was never able to know what should be the next step. I always believed that what was missing was drafting my day, I tried bullet journaling, daily planners, did talking with organizers, and after a decade of searching, I found the Business Made Simple book, I believe this should be the first book you should read before starting your business.

 


 

Stefan Ateljevic, Founder, PlayToday

Book: The Tipping Point: How Little Things Can Make a Big Difference

I’d like to recommend */The Tipping Point: How Little Things Can Make a Big Difference/* by Malcolm Gladwell. In this book, the author dives deep into modern society trends and tries to unveil the mechanism of why some things become viral in business, marketing, and human behaviour. He defines the tipping point as the moment in which an idea, trend, or social behaviour becomes too widely spread, it becomes known and respected. He describes it as a highly transmittable flu that spreads around fastly, changing the way we perceive the world. This book helps young entrepreneurs and business owners see the world around them, understand mechanisms that drive success but as well dive deeper into human psychology that helps them how to make their products or services more appealing to the audience.

 


 

Bridget Sicsko, Founder, Exalted Publishing House

Book: The Slight Edge

The book I recommend is The Slight Edge by Jeff Olson. This book should be a foundational read for any entrepreneur and business owner because it breaks down the importance of simple, daily habits repeated over time. Personally, this book changed my life and allowed me to understand the long game of entrepreneurship. Instead of focusing on the sprint, I became committed and dedicated to the marathon.

 


 

Laine Bradley, Accountant and entrepreneur, Vraiment Financial LLC

Book: Atomic Habits

The business book i would recommend is Atomic Habits by James Clear. I recommend this book because James Clear gives his backstory on how he used small habits and routines consistently in achieving his accomplishments after enduring trials in his goals but also provides proven strategies and resources on how you can do the same. There are strategies that we do not think of because they are attached to what we are used to doing that stop us from completing them or being consistent. This can be from the goal not being realistic, the people we surround ourselves with or not putting in an effort on a daily basis. When we try to change our whole routine to do something productive such as quit smoking, studying more, or working out, some of us end up failing. It’s not that you cannot do it, but that you didn’t change the small daily habits around you. This book has a huge impact on me and my business because I juggle running my company virtually and also homeschooling 4 children. I used his strategies to create small daily habits to homeschool that would be effective and use same those habits to show up in my business. The 1% I add daily may seem small but has contributed to the success of my company and the growth of my community who depend on me to continue educating them on their finances. It gave me a different outline on how to show up consistently and effectively. I would highly recommend this book to business owners, but also try re-reading it every year because that’s what I do, and I find myself learning something new that I may have missed, thank you.

 


 

Shane McEvoy, Managing director, Flycast Media

Book: Ogilvy on advertising

Since I run a digital marketing agency, I’m obsessed with books about advertising. I think one of the best books I’ve ever read about marketing is a classic “*Ogilvy on advertising” by David Ogilvy.* Even though it was written decades ago nearly everything it covers can be applied to today’s markets. The section on business to business marketing has absolute gems that can be applied to both website design and content as well as paid social media advertising. It is often the starting point for creative in any B2B campaign. Applying the methodology shown in this book really helps client campaigns stand out from some of the very generic creative run by our competition

 


 

Nataliya Novitskaya, Co Founder, Lasting Trend

Book: The Snowball System: How to Win More Business and Turn Clients into Raving Fans

“The Snowball System: How to Win More Business and Turn Clients into Raving Fans” by Mo Bunnell. Bunnell's work is suitable for those who work in the field of sales or build their business on interactions with regular customers. It is the development of a base of grateful buyers who come back to you again and again that constitutes the “snowball system”. Popular American business coach Mo Bunnell provides powerful and multi-disciplinary tools to build customer loyalty. After all, a satisfied customer is a free opportunity to attract new ones. The so-called word of mouth. You just need to earn the trust of several by providing high-quality service or recommending your product - and that's it. These few people will tell their acquaintances, and those will tell theirs. Before you have time to look back, the snowball is already rushing with might and main, only manage to competently increase the load on production and employees.

 


 

Adam Korbl, Founder & CEO, Amplify Ventures, Fill App, and iFax

Book: Blue ocean strategy

*Blue ocean strategy - W.Chan Kim and Renée Mauborgne* I would recommend this book because it offers fresh ideas for analyzing companies, this book changes my perspective on How to build lasting and competitive business. It is an essential read for any entrepreneur looking to compete in a saturated marketplace and build a successful business. To win big, you need to develop the Blue Ocean Strategy, by looking into the unexplored markets.

 


 

Saurabh Jindal, , Talk Travel

Book: The Lean Startup, Venture Deals and How to Win Friends and Influence People

As an entrepreneur, I try to get my hands on books which can add real value to me and help me become better at being at business. The best business book I have read are: 1) The Lean Startup by Eric Reiss <https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ref=sr_1_1?keywords=The+Lean+Startup+by+Eric+Reiss&qid=1580495108&sr=8-1>: The book can be said to be a written version of a quick MBA. Very practical, focussed on execution in an agile manner, and consistently interacting with customers - and in between all this, you learn a lot about the uncertainties of business, and how to think out of the box to counter them. The book is one of the best sellers, and is a must for every business professional. 2) Venture Deals by Brad Feld and Jason Mendelson <https://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist/dp/1119594820/ref=sr_1_1?keywords=Venture+Deals+by+Brad+Feld+and+Jason+Mendelson&qid=1580495123&sr=8-1>: Brad and Jason, who are VCs and earlier wrote a blog distilling their thoughts about investments and building businesses, went ahead and wrote this book. An excellent way to understand how the investment industry works, and how to build businesses. The book cuts the chaff and gives highly precious and practical ideas to go about running your business. 3) How to Win Friends and Influence People by Dale Carnegie <https://www.amazon.com/How-Win-Friends-Influence-People/dp/B0006IU7JK/ref=sr_1_1?keywords=How+to+Win+Friends+and+Influence+People+by+Dale+Carnegie&qid=1580495148&sr=8-1>: Dale establishes in very simple ways on how to win friends, a must for running a successful business. The book is one of the simplest books around, and though almost a century old, still holds a lot of value today. It makes you do things which you already know but don't execute, and thus helps you succeed.

 


 

Sandeepan Jindal, Founder, BidFortune

Book: The Simple Path to Wealth, I Will Teach You How to Be Rich, The Intelligent Investor

I read a lot, and have a few finance themed read recommendations, which helped me a lot in managing my business and finances. a) The Simple Path to Wealth by JL Collins <https://www.amazon.com/Simple-Path-Wealth-financial-independence/dp/1533667926>: A brilliant book which *dwells on the ethos of investing, specifically with index fund investing*. It teaches you the power of investing and how it's a slow but very powerful way of accumulating wealth, especially if you start young. In retrospect, it's something I wish I learned when I was younger. b) I Will Teach You How to Be Rich by Ramit Sethi <https://www.amazon.com/Will-Teach-You-Be-Rich/dp/0761147489> is *very good for beginners*. It is quite holistic and covers everything from managing credit, setting up savings, and automatic payments to investing. It also dispels a lot of myths about real estate active investing. c) The Intelligent Investor by Benjamin Graham <https://www.amazon.com/Intelligent-Investor-Classic-Value-Investing/dp/0060752610/> - A bit sombre and dull, but an amazing read *for somebody with at least an intermediate knowledge of finance*. Gives you perspectives on strategizing your financial investments and hwo to be safe in the wild financial world.

 


 

Shiv Gupta, CEO, Incrementors Digital Marketing

Book: The Monk who Sold

The Monk who Sold his Ferrari by Robin Sharma The book takes the reader on a spiritual trip and into a very old society that has accumulated a great deal of wisdom through millennia. The book teaches readers how to live joyfully, think deeply and rationally, value time and relationships, be more disciplined, listen to their hearts, and live every moment of their lives. This is one of my favourite novels since it teaches you so many valuable life skills. You may not realise it right now, but having power over your mind is the finest thing that could ever happen to you; there will be nothing that can impede your advancement in any manner, and you will feel yourself in an unending state of joy. In its own way, this novel is amazing.

 


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