Marketing Yourself for Your Modern Job Search
Social media has forever changed the job search. You have to know how to market yourself for a job.
In the past, the average job search was much different than it is today.
Marketing yourself involved putting on some professional clothes and showing face at local companies in response to classified ads. You presented yourself in person and on paper. A couple of references might provide insight on an applicant, but employers mostly hired based on first-impression interviews and resumes.
What employers saw was what they got.
Twenty years ago, employers weren’t checking your public profiles for a sample of who you are. They didn’t expect you to be marketing yourself on Facebook or LinkedIn. They weren’t faced with hundreds upon hundreds of applicants on Indeed and Zip Recruiter- but they are now.
The modern world has many employers and hopeful applicants interacting online through faceless platforms. These sites are overcrowded with millions of listings and resumes. Yours can easily get lost in a sea of endless names, so it’s crucial that you know how to market yourself for a job.
A qualified applicant is lucky to get a face-to-face interview these days. The job search is more competitive than ever on a virtual playing field. Employers see thousands of names and resumes, but they don’t see you.
It’s essential that your online resume stands out above all the rest. You need to know how to market yourself to employers in order to even be considered.
It’s time for applicants to get creative with their search. You need a new approach if employers are going to notice you on the internet. Text-heavy resumes and cookie-cutter cover letters just don’t cut it in a digital world. You need to be marketing yourself as skilled and professional.
You need a strategy.
To land a job that compliments your strengths and incorporates your passions follows this guide on how to market yourself to employers.
Plan on Planning During the Job Search
Like any hunt, the job search demands patience and planning. Fools rush in, but your commitment to careful strategy could land you a dream job. Marketing yourself in a professional manner takes time and organization.
Some people spend months pushing out over-generalized resumes to anyone who will take it. They stress themselves out as they apply for every open position, only to jump on the first offer they get.
However, first isn’t always best. This search strategy lacks proper self-promotion techniques and could land you in a world of hurt or back at square one.
You want to establish a plan before moving forward blindly. You’ll feel better with an organized strategy for every step ahead of you. Be reasonable and pace yourself so that your final decision isn’t affected by stress.
It’s common for adults to feel depressed and anxious while looking for a new job. Planning will help the entire process seem more manageable. Outline your goals and prioritize your strengths, as this will help you determine how to market yourself during the search.
Determining your strengths will help you decide how to market yourself for a job. Follow a consecutive order of steps so that you’re never overwhelmed with too many tasks at once.
Taking things one step at a time also tends to improve your overall output. When you’re stretched thin from editing your resume and taking interviews all at once, you’re more prone to make costly mistakes.
Don’t send off your resume with typos or format issues. It may seem tedious, but a thorough, creative resume will be evident to hiring managers over a rushed attempt at a generic CV.
You need ample time to focus so you can perfect your resume, cover letters, and other application materials. After all, these materials represent you. They advertise your potential as an employee.
Think about what hiring managers are looking for and then decide how to market yourself to employers.
Your plan should account for all stages of the job hunt, from writing resumes to dressing for interviews. Remember, you’ll most likely have to present yourself online, over the phone, and in-person to be considered for any position. Be well prepared to conduct yourself in a professional manner through various channels of communication.
Think about how you will be marketing yourself and what type of job you are looking for.
Some artistic careers are built around temporary projects and short stints of employment. Other jobs are sustained over decades within the same company. Promote the right skills for the right position.
Different industries will expect different application materials and formats. Be sure to market yourself for the job based on your field and experience.
Design the plan around your ideal career to narrow down how you will proceed with distributing your resume. Your desired industry will shape your self-promotion strategies.
Advertise Yourself Through Thoughtful Branding
Don’t be afraid to show the world what you have to offer. When you advertise yourself, put your best foot forward
In order to know how to market yourself for a job, you need to:
- Know your brand like the back of your hand.
- Stick to the brand relentlessly.
The concepts seem simple enough, but if you aren’t paying attention, you could be setting yourself back during your job search.
Posting a list of your favorite movies on a website promoting your career as a yoga instructor will make you look unorganized and unfocused. You want to stay on-brand and professional in all your self-promotion strategies.
If you’re looking to become a full-time chef, don’t spread your pastry portfolio around job sites catering to construction and home improvement applicants. A cupcake tower would definitely look good in any kitchen, but it’s not what they’re looking for and it’s a waste of your time.
An aspiring chef should build a website and a digital marketing plan to promote their recipes online. Websites are great for marketing yourself, your work experience, and expert craftsmanship. A lucky Google search might even lead potential employers right to your inbox.
You can host demo reels, work samples, and a short biography on your own website. This is a great resource to pass along to potential employers.
Let’s say you’re looking to find an in-house videographer position. Don’t conform to the standard format of clinical resumes. You should be marketing yourself with a reel of your best professional work that you can link to employers.
Better yet, make a branded website promoting yourself and advertising your professional services. This is a way to market yourself on a wide scale.
Your branding should be aligned with your industry. Think of your brand as yourself. Branding your work means adding a style signature, a personal touch that keeps your look consistent and unique.
In a job search, your brand should be your professional persona or a collection of work samples. Your brand has to be online to be accessible to employers. Establish your brand and you’ll be virtually promoting yourself 24/7.
The aspiring chef should be promoting themselves across the internet with high-quality photos of their food. The videographer would organize their best edits on a sleek landing page. All content across the website should be on-brand.
The more branded material you can include when marketing yourself for a job, the better. It gives employers a clear picture of who you are without having to search endlessly to find information about you. Here you can see an example like Alex Lysak, CEO of Scanteam promotes his projects and services on the web.
Consider reassessing your YouTube channel, LinkedIn page, digital portfolio, and all other public profiles. They need to be professional, consistent, and obvious representations of what you have to offer. They should be exciting and engaging pages for employers to visit.
Have fun with it. Remember, branding is an expression of yourself and your talents. This is the most creative part of your job search, so find a unique, fun way to promote yourself.
Your website and online profiles could be the first impression you have of potential employers. If you’re successfully marketing yourself to employers, they will want to meet you in person.
Your self-promotion strategies might be ahead of the game, and you’re already running your own professional website. Pat yourself on the back, but then prepare for a revisit. Always be mindful that your content needs to be on-brand and up-to-date.
When starting your job search, a great starting point is clearing out old content from your websites and profiles.
Anything off-brand needs to go. Delete everything that can come across as unprofessional or inappropriate. This digital cleanout will give you a fresh slate to build a brand that appeals to employers.
Network, Rework, Repeat
Our lives leak over into web-space more and more each year, but it can be hard for some people to adjust to an online job search.
Unfortunately, it’s near impossible to navigate life, let alone a career adjustment, without the internet. In this era, your professional networking will largely take place on a virtual platform.
Networking is one of the best ways to promote yourself during a job search. Meeting diverse people and forming new business connections will open doors to more opportunities.
Social media websites like LinkedIn and Vimeo allow you to expand your professional network beyond your local community and inner circle.
Consider how and where you want to advertise yourself. Make sure you choose a professional platform that’s relevant to your brand.
Remember the chef example? Let’s revisit.
It might seem more appealing for a tech-challenged cook to haul around town, passing out resumes by hand. This isn’t how to market yourself and it’ll set you back in your search. Even if this method is more comfortable for the applicant, employers will probably find it inconvenient and annoying.
They could misplace your resume or be too busy during business hours to even give you the time of day. If they do give you a second, it’ll probably be to instruct you to email them. It’s way easier for employers to browse your credentials online during their own time than to receive an unexpected visit from an applicant they know nothing about.
To avoid your resume ending up in the trash, email it directly to an employer’s inbox. Sometimes, you may have to settle for resume submissions through job sites, but this is still better than your CV getting lost in a pile of junk mail.
The digital application process is mostly meant for employers to make their lives easier. If you want to be hired, you have to get on board with their way of doing things. Ditch the on-foot delivery method and start networking online.
Still, you should take advantage of the resources you have around you. Call in favors and call on your community to see if there are any professional opportunities within your physical network. Like it or not, most employers will still want to view your credentials online, even if you have personal connections.
Many employers will look for behavioral red flags in your social media interactions and scope out your history online. If you want to look professional, exercise good judgment, establish a positive attitude, and use proper grammar throughout your profiles. Demonstrate your skills and talents on sites that you expect hiring managers to come across.
Try interacting with other end-users in your industry. Comment on relevant chat threads, share on-brand articles and connect with people in your line of work. If you have been using social media for personal use, you may have to spend some extra time exploring and engaging in professional communities to build an occupation-based brand.
Facebook and LinkedIn are fantastic platforms for specialized groups and communities looking to maintain professional standards.
Networking may seem like an indirect, far-fetched task in your job search, but it can pay off astronomically. It's a crucial part of marketing yourself to employers and maintaining professional relationships. At the very least, you’ll meet folks with common interests and possibly learn a thing or two.
Viewing your peers’ profiles may also inspire you to upgrade your own. Anyone who is a creative professional would definitely benefit from scouting out related pages. Gather some ideas and rework your layout until your page stands out as one of the best in your industry.
Stay Relevant and Professional When Marketing Yourself
It can be difficult for applicants to determine what deserves a promotion and what deserves permanent deletion during their job search. Just because something is on-brand doesn't mean it’s relevant or worthy content for your professional website.
Good self-promotion techniques involve showcasing your best work online and omitting anything less. You want to be promoting your talents and range, not your mistakes.
The application materials should show your success and be a testimony to the quality of your work. Save the comeback stories and hard-knocks for the interview. You’ll have the chance to express key moments of growth in your professional skills at that time.
Presenting weaknesses too early in your job hunt might cause hiring managers to reject you for an interview.
Try this simple exercise: put yourself in an employer’s position.
Pre-interview, they don’t know anything about you other than what they see online. Help hiring managers get the best impression of you by promoting relevant, professional content across your profiles.
You want to be marketing yourself as unproblematic, approachable, and active in your industry.
Your website, blog, or online profile can contain reposted, unoriginal material as long as it still promotes your expertise. If you built your website to advertise yourself as a yoga instructor, a linked article about various poses would be perfect content for your website. Conversely, reposting an old article about celebrity pilates might seem on-brand, but it’s actually irrelevant and sloppy.
Provide only branded content that’s up-to-date and relevant to a work setting. To eliminate the guesswork on the employer’s side, establish yourself online clearly and directly.
If you have a ton of work experience or samples, you may need to omit some. Too much information can be overwhelming and confusing for hiring managers scouring job sites. Promoting yourself should make you look good so only provide your best samples.
You might want to market an elevator pitch on your profiles and in person.
Presenting a short summary of your accomplishments and strengths is a great method of marketing yourself to employers. The blurb should be short and sweet, prompting no questions besides “when can you start?”.
Don’t Slow the Roll
While you can strategize and plan out your job search, there’s no exact formula to land a position immediately. You can advertise yourself to the ends of the internet, but it all comes down to the right person noticing you.
Never give up just because you don’t get offers right away. Keep refining your self-promotion techniques and get feedback when you can.
Jobs listed online will reach thousands of applicants in very little time, expanding your competition. Search engines are now the middleman between hiring managers and applicants.
It’s essential to your job search success that you’re following a plan and marketing yourself. You should be promoting yourself and all that you have to offer. Establishing visibility can take time if you’re just getting started.
If you aren’t online, you’ll have a hard time finding employment.
The search can be long and tiring. It can take days, weeks, or months to find a job that works for you. The process requires you to be mindful, motivated, and innovative. Your patience and perseverance will be tested, but hopefully, you end up exactly where you want to be.
Conclusion - Marketing Yourself for Success
A job search doesn’t have to be a stressful, anxious journey. The process can be smooth sailing as long as you know how to market yourself to employers.